by Larry Westover
Technology revolutionizes the relationship of artists and audience.
The Internet, once the exclusive domain of the government, is proving
to be the most democratic means of mass communication ever devised.
Any information on the World Wide Web has potential to access
viewers that number in the millions. The cost is low and the amount of
energy to get data, text and images online is minimal. The artist has
always had a difficult time. Developing skills, creating art, framing, casting, promoting,
packaging, transporting and exhibiting are just a few of the demands on time and finances. There
is no substitute for actually seeing a piece of art but even with large amounts
of money for advertising it has been difficult for artists to get adequate exposure.
I've divided my time between graphic design, teaching and
being an artist. Art, my highest interest seemed to be the lowest priority. The more I
exhibited my work the less time I had to create it. The concept of a published exhibition seemed
to provide solutions to the problems I faced. With a group of artists we could print images
and commentary about our work. We would identify and mail it directly to those who oculd further
our careers namely critics, curators, consultants and of course collectors. I have often
reminded myself that I am one of the lucky ones in that all of my responsibilities are at least
art related. I went to show my design portfolio to Metaviolet, and Internet Website and Electronic
Advertising Agency in Van Nuys. The topic of art on the net was discussed and ARTZ.COM was
conceived. Metaviolet had the hardware and most important, the business savy to not only get the data
on the net but to promote it via Internet Directories and Links. ALIVE, Artists Living In Virtual
Exile has evolved to include art, information about artists, various exhibitions and galleries
, a calendar of events, educational materials and resources information. We have created the
site to grow into an ever expanding art related community. We want people to come for a visit
and to come back again. ALIVE is located at http://www.artz.com.
ALIVE is more than just and exhibition apportunity in cyberspace. It is an opportunity to see
the work of contemporary artists. Online galleries allow a global audience to become aware
of artists and their unique expressions. When you see something that touches your intellect or
emotions, you can reave a message for the artist or you might consider paying the ultimate compliment
by contacting the artist directly and purchsing the work for your own collection.
